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AI in Purchasing Decisions
FeaturedMay 18, 2026

AI in Purchasing Decisions

AI is moving from influencing purchases to making them. For brands, that changes the question. AI in Purchasing Decisions is EmpathixAI’s new consumer research report that maps the market not as a simple pro-AI versus anti-AI divide, but as a permission market.

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The Generation Gap at the Heart of America's Ukraine Debate
April 29, 2026

The Generation Gap at the Heart of America's Ukraine Debate

Four years after Russia launched its full-scale invasion of Ukraine, we uncovered a finding in a recent survey of the American public that should give pause to anyone who assumes American public opinion on the war in Ukraine follows predictable partisan lines: 50.9%.

News and Current EventsPolitics
The Trust Gap: What 1,500 Americans Really Think About AI Platforms in the Most Turbulent Quarter the Industry Has Seen
April 29, 2026

The Trust Gap: What 1,500 Americans Really Think About AI Platforms in the Most Turbulent Quarter the Industry Has Seen

ChatGPT remains the clear trust leader among Americans, but Claude’s spring surge has narrowed the gap among highly educated, high-income, and politically engaged audiences.

AIGeneral Interest
Who Backs the Moon Mission—and Who Doesn't: American Public Opinion on Artemis II
April 26, 2026

Who Backs the Moon Mission—and Who Doesn't: American Public Opinion on Artemis II

A new survey reveals that support for NASA's first crewed lunar flyby in half a century is broad but uneven—shaped less by partisan identity than by education, income, and a surprisingly comfortable embrace of symbolism.

General InterestPolitics