Survey software that actually wants your survey to be good.
Relay is full-featured survey software—every question type, every distribution method, every enterprise control—without the seven-figure contract or the six-month onboarding. But Relay doesn't just let you build a survey. It helps you build the right survey. An AI research assistant trained in behavioral science works alongside you to design rigorous measurement instruments, auto-programs your questionnaire, runs any analysis you need, and integrates everything with the rest of your research on EmpathixAI. All with transparent, usage-based pricing.
Survey software got expensive, complicated, and scientifically indifferent—all at the same time.
The survey industry has a strange problem. The tools have never been more powerful and the contracts have never been more expensive, but the surveys themselves haven't gotten any better. Qualtrics will charge you a million dollars a year and let you build the most beautifully programmed bad survey you've ever seen. The platform doesn't care whether your measurement is rigorous or your scales are valid or your question order is introducing bias. It gives you infinite flexibility and zero opinion.
Meanwhile, the experience of actually running a survey hasn't meaningfully improved in years. You still write a questionnaire in a document, then spend days manually programming it into the platform. You still export data and analyze it in SPSS or R or a spreadsheet. You still end up with a PowerPoint deck that lives on a shared drive and never gets looked at again.
Relay fixes all of it—not by adding features to the same broken workflow, but by rethinking what survey software should do when it's built by scientists who actually run research.
Expensive Indifference
Platforms charge enterprise rates but offer zero guidance on scientific rigor. They let you build bad surveys beautifully.
Broken Workflows
Manual programming from docs, exporting to spreadsheets, and static decks. The process hasn't improved in years.
Everything you need.
Nothing you need a six-month contract to unlock.
Let's start with the table stakes. Relay is a complete, professional-grade survey platform. If you're coming from Qualtrics, SurveyMonkey, Alchemer, or anything else, you'll find everything you expect—and you won't need an enterprise sales cycle to get it.
PhD-Level Methodologist
Describe your research problem, and the assistant helps design a measurement instrument that actually produces the evidence you need. Not a 10-question screener, but a scientifically grounded survey.
Valid Constructs & Minimal Bias
Built around valid constructs, appropriate scales, and a question flow designed to minimize the biases that plague most survey research. It will even tell you when a survey isn't the right method.
Most survey tools let you build whatever you want.
Relay helps you build what actually works.
Here's the thing about survey design: it's genuinely hard to do well, and most software is completely agnostic about whether you do it well or not. You can write leading questions, use unvalidated scales, introduce order effects, and collapse complex constructs into a single item—and your platform will program it all without a word of objection.
Relay's AI research assistant is trained to do what a PhD-level methodologist would do if they were sitting next to you.
That's what happens when your software is built by scientists who care more about the quality of your evidence than the volume of your completions.
Stop spending days programming what you've already written.
In most survey platforms, designing the questionnaire and building the survey are two separate workflows. You write the questions in a document, then manually recreate them in the platform—setting up logic, formatting response options, configuring display rules, testing, fixing, retesting. For a complex instrument, this can take days of skilled labor that adds no analytical value whatsoever.
Relay auto-programs your survey from your questionnaire. Hand it a document—your question text, your logic, your structure—and Relay builds the working survey. Logic, branching, randomization, formatting, all of it. You review, adjust, and launch. The time between "the questionnaire is done" and "we're in field" collapses from days to minutes.
Auto-Programming
Hand it a document, and Relay builds the working survey. Logic, branching, randomization, formatting, all of it.
Days to Minutes
The time between "the questionnaire is done" and "we're in field" collapses dramatically.
Ask your data a question.
In English.
Traditional survey analysis follows a depressingly manual workflow: export the data, open it in a statistical package or spreadsheet, figure out the right analysis, run it, make some charts, paste them into a deck. Repeat for every question anyone asks.
Relay's AI research assistant analyzes your survey data directly in the platform. Ask a question in plain language—"How do responses differ between first-time and repeat buyers?"—and the assistant determines the right analytical approach, runs it, and returns a rigorous answer.
This isn't a chatbot that searches your crosstabs. It's a research analyst that understands methodology.
Plain Language Queries
"What's driving satisfaction among the 35–44 segment?" The assistant understands your intent and runs the right test.
Rigorous Visualizations
Generates publication-quality plots and visualizations grounded in actual statistical methods, not a language model's best guess.
Unified Environment
CultureChat interviews and Relay surveys flow into the same analytical environment, analyzed by the same Research Assistant. Findings connect because the data lives in one place.
Intelligent Data Import
Ingest survey data from any source—Qualtrics exports, SPSS files, CSVs. It becomes part of your analytical foundation, analyzed alongside new research.
Your survey data shouldn't live on an island.
Relay is fully integrated with the EmpathixAI platform. When your research combines behavioral interviews for depth with surveys for structured measurement, the findings connect—not because someone manually stitched together two decks, but because the data lives in one place and the analysis spans all of it.
You don't have to start from scratch, and you don't have to leave your past work behind. Relay's intelligent importer ingests survey data from any source in any format. Bring it in, and it becomes part of your analytical foundation.
What Relay Enables
Relay is the right tool whenever structured measurement is what the question calls for—and it makes sure the measurement is done with the rigor it deserves.
Structured measurement and tracking
Purchase share, brand health, satisfaction, NPS, and any validated scale—fielded correctly, analyzed rigorously, tracked over time.
Causal testing and experimentation
A/B tests, conjoint analysis, and experimental designs where you need a real estimator, not an assumption dressed up as a finding.
Validation and quantification
Take the patterns surfaced by CultureChat interviews and measure their prevalence, strength, and variation across your full target population.
Large-scale data collection
When you need structured data from thousands of respondents with quotas, screening, and quality controls—at a price that doesn't require board approval.
Legacy data integration
Bring years of survey research onto the platform and make it analytically useful again—connected to your current work and accessible to the Research Assistant.